Founded in 2021 by outdoor industry veteran Claire Zhu, Hootie Hoo is a startup specializing in high-quality technical apparel for children. With a firm belief in the transformative power of the outdoors, Hootie Hoo aims to support families in enjoying nature longer with durable, sustainably sourced gear. In three short years in business, we have forged partnerships with major national retailers like REI and EVO, as well as many specialty stores, while also connecting with customers through our direct-to-consumer website hootiehoo.com. Hootie Hoo is on a mission to help children outplay the elements and reduce screen time, promoting more green time for outdoor adventures.