Plink!

Meet Maxwell Luthy & Luke Montgomery-Smith the co-founders of Plink! Radically sustainable and tasty electrolyte tablets. We were honored to have them as part of our Startup CPG section at Expo West - they definitely provided the hydration and the good vibes 😎 Check them out! . . . #cpg #startups #founderstory #hydration

Maxwell Luthy: I need you in Richmond by 9:30am we're gonna be on the news. On it. My immediate thought was well done Max a lovely bit of press for Plink!'s new product launch... but I'm more than happy it was to lend a hand to our friends at Bivo as they launch their Bivo Chug Challenge! Can you beat the flow of Bivo? who know's this challenge is to find out... Carina Hamel & Robby Ringer make the world's best cycling water bottle. period. And it just so happens that it ain't plastic and it flows better than any others. Do you know anyone else with a bottle company that wants to challenge them?? Share this challenge , find a couple of friends and lets get it going! Link in the comments for our piece in the news and for Bivo's official launch video.

We are in well-hydrated company with our friends Leisure Hydration and CURE 🌊 we feel strongly the last decade of growth in non-sports hydration is just the start of the movement. There's a lot of non-users out there waiting to discover the benefits!

If you're looking for something to watch with the family this weekend, check out Queens from National Geographic on Disney+. It's a powerful look at six animal queendoms, from lionesses to bonobos to bees. Fun fact, the camera crew were plinking to stay hydrated while they were filming bonobos in the Congo rainforest. That rainforest happens to be one of the most important places on earth. Spanning across six countries, it is known as the "lungs of the world" because it's such a crucial carbon sink for our ever-more-tested climate. Big up to my hero, Anna Findlay (nee Kibblewhite), for bringing Plink! on it's most wild adventure to-date. More importantly, thank you to the entire production team and local partners for capturing the beauty of these precious animal systems that we must respect and protect. 💚

SELLING IN IS EASY, SELLING THROUGH IS HARD. That's what the grizzled CPG veterans and advisors say when we tell them we opened a new account. They're not trying to dump a bucket of cold water on our heads, they're reminding us to stay focused. Make sure the product moves. Well, it turns out it's ALL hard. Even the selling in part. But here is the good news: WE SELL THROUGH! Back when half the world's population was on lockdown and Max and I first started pitching Plink! to people we'd say: "Plink! will be at your local C-store. Plink! will be in every hotel guestroom. Plink! will conquer the office watercooler." For each of those claims we've unlocked some absolutely kickass partners. Foxtrot's 32 stores. Equinox's NY hotel. And Shopify's Toronto HQ. Those are dream accounts for any new brand. We jumped for joy when they placed their first orders. But when they placed their second orders... that's when the confetti rained down! OK, back to work before someone hits me with some cold water 💦 ✌️💗

What tastes better than a cold, hard glass of Pomegranate Berry Plink!? Getting $5 dollars of cold, hard cash back in your wallet. Sign up to our rewards program here and then head to your local Foxtrot to score some Plink! If you follow the instructions carefully (I believe in you)... SHAZAM! Five big, floppy, green ones will appear back in your account. This next step is totally up to you... take the $5 and use the #daytrading app of your choice to buy $5 of 23andMe stock*. It's going to make a comeback. I can feel it. Your $5 rebate will unlock your dream home. Plinkonomics 101! https://lnkd.in/eRsK7a98 *this is a joke and note actual investment advice. Biggup Aisle for having a killer platform.

In just over a month we're going to PLINK! IT UP at our first Expo West! We're so proud to be a part of the Startup CPG community in the HOT PRODUCTS Section. We'll have a brand-spanking-new formulation to share along with some exclusive flavors that you can be the first to try. We're getting sweaty just thinking about it 😮💨 Comment below if we'll see you there! #expowest #cpg #cpgindustry New Hope Network

This concept was for a social post. Who thinks we should make it real? Plink! Fountains... coming to a food court near you! 🥤 growthbuster

Last week, we were heartbroken to learn we lost someone dear to our small team. Cassidy Petit was a wonderful, talented and impressive woman. She was the ultimate catalyst within Vermont's entrepreneurial community. She was a total badass. Yet she was the opposite of intimidating. She was SO welcoming. Her optimism, her words of encouragement, the connections she made on behalf of others, the dinners she hosted, and countless invisible efforts made a mountainous difference for our company. She was an investor, a cheerleader, and more than supporting our company, we felt supported as human beings. She made us feel at home in our new home. We were excited to welcome her back to Vermont and watch her build her own venture. We were excited to hang out. We were excited to toast the next phase of her life with Lochie. Right now, it feels like someone turned off the projector during a beautiful movie. There was much more to unfold. CP's legacy and her relationships of course extend far beyond startups and the work she did at Hula. But we are grateful that the ripples of her hard work, positive energy, and kindness still radiate around the halls. We will to do our bit to be more like her - bringing positive energy and supporting others. Our condolences to both families and their close friends. We miss you, CP. xo

It was my pleasure chatting with the Lake Champlain Chamber about our LaunchVT experience and what's next for Plink! If you're a startup who is considering applying to the accelerator, have a read. Luke Montgomery-Smith and I learned a lot and, most of all, supercharged our local network. Thanks Amelia Cayer and Hannah King https://lnkd.in/eiA4rtph