Great companies start with an idea and an inspiration. Our idea was to make the car buying process better, faster and simpler. And our inspiration was technology. In 1998 that spark led Mark Bonfigli, Rick Gibbs, Mike Lane, Jamie LaScolea and Ryan Dunn to found Dealer.com and begin redefining the expectations of the auto industry. By bringing a full suite of digital marketing tools to OEMs and dealers, coupled with direct consultation to make those tools work harder for customers, we helped to change the digital face of the industry.